TikTok is introducing a updated setting that enables them to reduce the volume of AI-made content appearing in their timelines. This initiative comes as the service revealed that it currently hosts over 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a global release. This advancement aligns with a surge in AI content, spurred by new video-generation tools.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing video streams on a popular video site primarily display clips produced artificially. A large amount of this content is deemed “AI slop”, a label for inferior, factory-style content that is often illogical or dreamlike.
Based on user feedback that many people appreciate content produced via AI tools, from computer-generated images to informative clips, and we intend to offer the community the option to increase or decrease of that, according to their own preferences,” commented a platform representative.
AI on the Platform
TikTok announced that there are currently over a billion videos on its service identified as AI-generated. In total, more than 100 million media items are uploaded to the platform daily, making AI-generated material a minor percentage of its overall inventory.
Customizing Your Feed
Members will be in a position to limit or boost the level of artificial media they watch by using the topic control setting in the app and choosing “AI-generated content”. Other topics that can already be modified under the filter cover politics, clothing, aesthetics, and dance.
Content Labeling and Policies
The platform’s guidelines require content makers to label “realistic” AI-generated content, and it bans malicious AI impersonations of public figures or critical incidents. Any realistic AI-generated clip that is without a tag can be removed under its community policies.
Furthermore, the service will henceforth add an artificially created watermark to content created with its own AI tools, or identified by an industry-wide initiative for identifying artificial media. This measure is aimed to deter users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also launching a two million dollar awareness program for professionals and groups to produce learning resources about ethical AI use. This project will assist charitable organizations focused on teaching coding and technology.
Content Safety Approach
The platform has justified its safety measures, during controversy over plans to cut jobs for hundreds of safety staff in the United Kingdom. The company is planning to eliminate hundreds of positions in its content moderation department in the UK capital, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A senior executive clarified that staff-based oversight would continue to be important, but artificial intelligence can protect employees by removing the most distressing content prior to it is viewed by humans. The platform stated a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its AI tools.
It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is why a extensive automated help is proving valuable work at speed.”
